If you are in a regulated industry like pharmaceutical or finance, make sure your compliance folks are involved to ensure the right mechanisms are in place for compliance for the new channels. Acquisition: This is the process of getting new people on-board. Need more social media tips for businesses? Other than people deleting their own comments, no one can edit social data. As Robert Brown, the co-president of Lincoln once said: Instead of waiting for market studies, buyers can get instantaneous feedback through the digital community. use of cookies Advanced social media analytics is just one of many cutting-edge tools that can help optimise the M&A process. Showing a united front between both businesses only makes the companies look stronger as a whole. 2:18. . The board is yet to announce the exam date . Your social media presence is still the online face of your business. You can read more blogs like this one here. Adweek, the leading source of news and insights covering marketing, media and technology, today announced it has acquired Social Media Week (SMW) and its flagship properties, including Social Media Week Conferences, SMW News & Insights and its recently launched streaming platform SMW+. We see companies using social media analytics throughout the M&A lifecycle, ranging from the preliminary stage of identifying target companies to the final stage of post-closing integration. Post on Social Media. Google might give you the most popular results instantly, but if you want to know the perception and visibility of all market players, whos to say which mention is more relevant than the others? public relations, public affairs, crisis communications, research, digital and social media, creative, and video production. The day of, ask your social team to monitor and report on reaction to the news and owned social media posts. With any enterprise social media analytics tool were not pointing to any in particular you can collect substantial and readily available data in minutes to seconds, much of which is not commonly found or accessible via other avenues. In 2023, marketers will need to decode the new rules of engagement brought on by new technologies and platforms. This is also the time when you might want to start discussing any. Start by doing an audit of all your candidates owned social profiles, perhaps by using a channels feature. Written byby We do not intend or undertake, and expressly disclaim, any duty or obligation to publicly update any forward-looking statements to reflect events, circumstances or new information after the date of this press release, or to reflect the occurrence of unanticipated events. For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both . Listen to your target audiences. Fully integrating two separate social media operations takes a long timelonger than youd think. Your social media presence is still the online face of your business. Corporate mergers and acquisitions are long, complicated deals that take months if not years to execute. We specialize branding, positioning and ongoing marketing execution in order to generate leads. While you may think managing your social media channels isnt a priority during the acquisition, think again. Advanced social media analytics is just one of many cutting-edge tools that can help optimise the M&A process. For additional discussion of risk factors, please refer to our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, and other filings that we make from time to time with the U.S. Securities and Exchange Commission (the "SEC"), which are available on the SEC's website (www.sec.gov). ", "At our core, we believe that content matters, and that data and insights can make storytelling more impactful. All of those factors will play into how the two social teams merge. Bringing the resources and measurement sophistication of Comscore to our product development capabilities will be very exciting for the whole market.". Twitter invited Musk to join its board of directors, an offer Musk initially accepted . Chessington October 3rd, 2022 Audiotonix has announced the acquisition of Slate Digital, one of the world's leading software plug-in developers for audio creation and production. Remember: the timeline above is an ideal state. Twitter shares rise more than 27% on the announcement. When rebranding social media accounts and crafting announcements, keep them all in mind. In 2021, Sue was named to the National Institute for Social Medias Advisory Committee, a role in which she continues to proudly serve today. Musk's acquisition of the social media company has been mired in controversy. Dec 17, 2021, 08:00 ET. Shareablee, a Meta for Media Measurement Partner, provides analytics and intelligence to many of the world's largest brands, publishers and agencies including Mondelez, GroupM, ESPN, NBCUniversal, and Vox Media. November 11, 2022, 2:21 PM. The Federal Trade Commission is seeking to block technology giant Microsoft Corp. from acquiring leading video game developer Activision Blizzard, Inc. and its blockbuster gaming franchises such as Call of Duty, alleging that the $69 billion deal, Microsoft's largest ever and the largest ever in the video gaming industry, would enable Microsoft to suppress competitors to its Xbox gaming . Ultimately, insights gleaned from social media content and how, interacts with the brand will also give you a flavor of what the companys culture is like and if the seller will be able to attract, Harness the power of digital consumer intelligence. Schedule A Call. August 3, 2020. by ExchangeWire PressBox on 15th Nov 2022 in News. KWSM Mentorship Program: Email Marketing Design Improved User Retention, Meta Introduces Grid View to Facebook Accounts, Celebrate World Social Media Day on June, 30th 2022 with KWSM. Take advantage of coverage earned during the announcement by providing a first-hand look at company updates and news. MIAMI, FL / ACCESSWIRE / August 30, 2022 / Digital World Acquisition Corp. (NASDAQ:DWAC) ("Digital World" or the "Company") today announced that it will be expanding its media reach by posting public announcements relating to its upcoming special meeting of stockholders (the "Special Meeting") and other company developments on TruthSocial, the platform of Trump Media & Technology Group . With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. Our offices are located in Orange County, CA, San Diego, CA, Las Vegas, NV and Atlanta, GA, but we serve clients all over the country. Risk. For example, Facebookmay allow you to merge pages, but LinkedIn will never merge company pages as it would tamper with their users work histories. Its also key to set a clear date for when the transition will happen on social mediawhile there may be two brands represented on social media, at the end of the acquisition, there will need to be one channel to represent the merged businesses. This document proves to be helpful for everything from creating talking points for employee presentations, to answering questions posed on social media. Social Media Can Promote Post-Merger Collaboration. Employee Social Media Advocacy is defined as . How you handle the announcement can affect the relationship youve built with your following. Because failure to effectively assess the sellers business and operations could potentially lead to lower valuations, erroneous assumptions, risk and increased financial exposure, to name a few. Brandwatch acquired Paladin in March 2022. All RightsReserved. Sue is one of the nations top experts on social media safety and spent nearly nine years leading the global social media program for Cargill, one of the largest private companies in the U.S. Sue pioneered many industry best practices that the worlds largest companies use to keep their social media footprints safe. When your company is joining forces with another business, its easy to get caught up in all the moving parts. Speaking about the deal, Clive Marshall, chief executive of PA Media Group, said: "The acquisition of Hydrogen allows PA Media Group to respond to our clients' increasing demand for social media services. Initially, social media research will help you to establish how a M&A target is perceived by its current and potential customers. Backpack company JanSport hit the nail right on the head with its #LightenTheLoad . Subscribe to keep your finger on the worlds pulse. From transferring ownership of a page to merging social media accounts, here are suggestions for each channel for a smooth acquisition on social media: One of the most critical aspects of an acquisition is ensuring everyone is on the same page. And yet in all of that planning, many companies completely overlook social media as part of their M&A process. Discover the 10 biggest digital trends which will impact your business in2023. When Facebook announced it was buying Whatsapp for a cool nineteen billion dollars, a ripple of excitement and energy shot through the social landscape (and Jan Koumswallet). "Adding expertise and a proven track . Team Whistle is ranked within the top ten US media sports properties on ComScore with over 700 million followers across its . Turning to social media analytics allows you to scrutinize and categorize critical data from different business units, product lines or any other categories. Following the acquisition of Shire plc (" Shire . Its also a good idea to agree on the exact wording of the joint announcement since there are two different brand voices involved. For example, announcements should be shared at the same time, and the content . Which units have the most potential to grow or to fail? | Cision Distribution 888-776-0942 Equally important, you will want to know how the company stacks up against its competitors. Here are the top seven social media acquisitions of all-time and how these purchases changed the game. Plan for both brands social media channels to share the official news of the merger on the same day and time. Initial Announcement: Develop and send an announcement communication to customers/members being acquired, as well as existing customers/members. Forget business as usual. Croud, the award winning, global digital marketing agency, working with some of the world's leading brands, announces the acquisition of Born Social, the global social media agency. This is the phase where you bring in new Customers and Clients. Download the Sprout Social app for IOS Devices in the Apple App store. Here are a few ideas to consider for the pre-launch period, as well as your official website redesign announcement and monitoring reactions in the following weeks: 1. Grant access to the new social media manager, shut down the accounts that need to be shut down, and aim your focus back on building your growing communities from here. You can pave the way by preparing ahead of time. This transaction marks Croud's third acquisition in 12 months. But the overall order of operations is still accurate, even if it has to be a 90-180-360 plan. Use the login menu at the top rightcorner. Cookies Many companies are unable to successfully navigate the pitfalls that present themselves during a merger or acquisition. All our latest data stories and insights straight to your inbox, Copyright 2022 Brandwatch. Retention. And they should be aligning on process and procedure for the day-to-day operation of social media. Publicity, Media and Official Enquiries 16.1 Without prejudice to the Authority's obligations under the Information Legislation, neither Party shall make any press announcements or publicise the Contract or any part thereof in any way, except with the written consent of the other Party. Digital World Acquisition Corp. (NASDAQ:DWAC) ("Digital World" or the "Company") today announced that it will be expanding its media reach by posting public announcements relating to its upcoming . The future of measurement would not be complete without including the impressions delivered by the social media platforms," said Bill Livek, CEO and Executive Vice Chair, Comscore. Osaka, Japan, August 3, 2020 --- Takeda Pharmaceutical Company Limited (Head Office: Chuoku, Osaka; ( TSE:4502/NYSE:TAK ), " Takeda ") decided today to perform an absorption-type merger (the " Merger ") of Shire Japan KK, which is Takeda's whollyowned subsidiary. In addition, Sue is an accomplished social media trainer and an established communicator with a passion for creating compelling content. Showing a united front between both businesses only makes the companies look stronger as a whole. 7. Americas: Sam Smoot at +1 (813) 898 2350 / Smoot@BenchmarkIntl.com. The acquisition of Twitter by Elon Musk began on April 14, 2022, and concluded on October 27, 2022. Business magnate Elon Musk began buying shares of American social media company Twitter, Inc. in January 2022, eventually becoming the company's largest shareholder in April with a 9.1 percent ownership stake. Need more social media tips for businesses? The agency has . But at 90 days, your team should be now operating as one integrated team (or at least starting to). It is very common for the acquired company to retain its own branding and identity for a period of time or permanently. Former Toronto Blue Jays and Cleveland Guardians pitcher T.J. House announced his engagement to his boyfriend on social media. Investors are cautioned not to place undue reliance on our forward-looking statements, which speak only as of the date such statements are made. Even if you typically give two hoots about social media, this is one time you must care about it. They may operate as independent teams for a period of time, so this 30-60-90 day timeline may need to be stretched out. Sue Serna is the founder and CEO of Serna Social, a social media consulting agency focused on social media governance, risk, security and strategy. When your company is joining forces with another business, its easy to get caught up in all the moving parts. And always be ready to pivot for relevancy. Here are four ways to leverage audience data and acquire new customers through social media: 1. Terms Use a variety of channels. However, many businesses are still struggling to use it to make better-informed M&A decisions. Why? If you dont cover your social media bases, you open your company up to a host of legal and other risks: Having been through dozens of corporate mergers and acquisitions in my career, heres my outline for what ideally should happenboth pre- and post-deal. By now your social team should have control of all channels and be working on integrating the acquired companys team and channels into their day-to-day operation. Being able to visualize data is paramount to provide richer insights into industry trends. Once the announcement is made across the various social media channels, prepare to answer responses from followers. Clarity + Agility Is Key. When typing in this field, a list of search results will appear and be automatically updated as you type. Poor implementation of a solid social media strategy can often have direct repercussions for any companys ability to market, sell and extend its brand reach anywhere in the world. Offering up analysis and data on everything from the events of the day to the latest consumer trends. Every so often sellers intend for tight control of information to remain in place through the actual closing, whereas you will need to complete a due diligence review and thoroughly investigate the companys health and reputation, its products, its customers, the market and even competitors. Shareablee's database tracks over 20 million brands, publishers and creators in over 70 countries, providing unprecedented scale and scope across all major social media platforms. For example, Facebook may allow you to merge pages, but LinkedIn will never merge company pages as it would tamper with their users work histories. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top rightcorner. When your brand announces a new campaign, whether it's a new product, company initiative, or upcoming promotion, make the details easily accessible to your audience and your mission clear. Get permission from legal to brief your social media team as soon as it is permissible (have them sign an NDA if you must). Plan for both brands social media channels to share the official news of the merger on the same day and time. Time to officially transition on social media? Details about the company. Here are five steps I've learned leaders need to take in the first 90 days after an acquisition to increase their chances of successful integration. Possibly develop a special merger/acquisition web site section available to customers/members that can serve as a consolidated portal of information. Glassdoor reports that 79% of job applicants use social media in their job search, and, combined with the Jobvite statistic that 40% of all new hires are employee referrals, establishes the case for Employee Social Media Advocacy campaigns to become a cornerstone of your talent acquisition strategy. The Digital Consumer Intelligence Assessment, Facebook announced it was buying Whatsapp. Comscore. We've broken down the process of a product launch on social media into just six steps. Copyright 2022 Sprout Social, Inc. All Rights Reserved. Let's count them down. To view or add a comment, sign in 1. Handle the logistics of transferring ownership of each social media channeleach of these has its own set of instructions for shutting down accounts, granting management access, and merging profiles, so do your research and figure out the best solutions for your merging brands. In order to get people on-board you will need to make a Business . For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both sides. Do Not Sell or Share My Personal Information. You can pave the way by preparing ahead of time. In order for your acquisition announcement press release to work successfully, here are some things you need to cover. Map out your content calendar and pick your launch goals. Perhaps they think of social media as being different, but we see it as genuine, unedited, real-time surveying. Finally, if your company has not built social media into its official M&A process, it should. | Building Loyalty. For example, announcements should be shared at the same time, and the content that goes up should be thoroughly brand-consistent on both sides. "Social media and social commerce are the fastest growing areas of digital marketing in the UK. It can take a year or more to really integrate completely. Time to officially transition on social media? We see many opportunities to help our clients grow their viewing audiences and maximize their impact using social platforms. With the acquisition, which closed on December 16, 2021, Comscore plans to expand its Media Metrix and Video Metrix currencies to include Shareablee's social media engagement and video insights, which will bridge the industry gap of traditional digital and social measurement services that exists today. A 14-year-old girl who was reported missing last week has been located and is now safe, the San Diego Police Department said in a tweet Sunday. Its also key to set a clear date for when the transition will happen on social mediawhile there may be two brands represented on social media, at the end of the acquisition, there will need to be one channel to represent the merged businesses. Subscribe to our newsletter today. You can read more blogs like this onehere. "For marketers, this inclusion into our currencies will present great opportunity to maximize their outcomes on advertising investments. Come up with a clear plan for how both companies will be handling the transition on their respective social media. From the changes in company structure to the endless meetings, there are so many things to think about that figuring out how to handle your social media presence may be the last thing on your mind. However, many businesses are still struggling to use it to make better-informed M&A decisions. From transferring ownership of a page to merging social media accounts, here are suggestions for each channel for a smooth acquisition on social media: One of the most critical aspects of an acquisition is ensuring everyone is on the same page. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Ultimately, insights gleaned from social media content and how employees interacts with the brand will also give you a flavor of what the companys culture is like and if the seller will be able to attract new talent once the acquisition is complete. Comscore plans to retain the Shareablee team after closing, with key members of Shareablee management, including Tania Yuki, Greg Dale and Jonathan Lieberman, continuing in leadership roles. Integration plans call for Comscore digital products to benefit from Shareablee data, allowing clients to broaden their digital footprint in products like Video Metrixwith advanced social video insights, and for Shareablee clients to have additional advantages with curated views of Comscore digital data embedded in their Shareablee dashboards. Thus, both mergers and . 1st Floor, Sovereign House, Church Street, Brighton, BN11UJ The acquisition of Team Whistle, the ELEVEN-owned mediabusiness, will enable DAZN to reach younger audiences, diversify and expand its fan engagement capabilities, and maximise the value of DAZN's rights portfolio. 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