UBS Arena. Premium Hospitality. The UBS Arena is the perfect blend of excellent views, stunning acoustics, architectural perfection, and advanced . "It's an incredible opportunity to be a founding partner of this new state of the art arena. There will be four Heineken-branded bars within the venue, including an outdoor terrace overlooking Belmont Parks historic paddock area, inspired by the rooftop terrace at the old Madison Square Garden II built in 1890. The arena bowl can also be paired with other premium spaces for smaller breakout activations. New York Islanders PR. Jameson. The Terrace -one of four Heineken-branded bars- will be a memorable place for fans to gather for a refreshing Heineken as the action unfolds. The space is fantastic for formal speaking engagements, press conferences, receptions, and formal galas. Photo by Bruce Bennett/Getty Images. The state of the art arena will deliver an unmatched live entertainment experience for artists, athletes and guests alike with clear sightlines and premier acoustics. Description. The Islanders Children's Foundation has helped countless youngsters in need around the world since its inception. If no results appear, use Enter to do a full site search. Use arrows to navigate between autocomplete results. Photo by Bruce Bennett/Getty Images, Pittsburgh Steelers Rookie George Pickens Tantrum Doesnt Bother Mike Tomlin, ROH Final Battle 2022 Results: Winners, News And Notes On December 10, OKC Thunder Bench Has Quietly Been Productive Early In Season, In A Reverse Course, Yasiel Puig Plans To Plead Not Guilty In Federal Illegal Gambling Case, Dallas Cowboys May Not Sign Odell Beckham Jr. After Weeks Of Courtship, World Cup History: Morocco Is First-Ever African Team In The Last Four After 1-0 Win Over Portugal, WWE Reportedly Discussing Roman Reigns Wrestling Twice At WrestleMania 39. Its an incredible opportunity to be a founding partner of this new state of the art arena, said Jonnie Cahill, Heineken USAs chief marketing officer. HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Islanders fans, which couldnt pack the Coliseum as the team reached the Eastern Conference finals last season, have rewarded the franchises current success by reportedly nearly selling out season tickets at UBS Arena roughly six months before the first games will be played. The American Express Lounge is an exclusive and intimate space, great for private events such as high-end cocktail parties. Enter Search Term. About UBS ArenaUBS Arena is New York's next premier entertainment and sports venue and future home of the New York Islanders. There will be 56 luxury suites and four club areas (with inventory reportedly close to sold out there, too), cupholders in every single seat and, most importantly, the first newly constructed Long Island RailRoad station in more than 50 years, in Elmont. Key brands imported into the U.S. are Heineken the world's most international beer brand, Heineken 0.0 an alcohol-free beer innovation, the Dos Equis Franchise, the Tecate Franchise, and AriZona SunRise Hard Seltzer. Cision Distribution 888-776-0942 "Their rich history and proud New York heritage makes Heineken the ideal foundational partner to complement UBS Arenas timeless and classic design and further enhance our guest experience," said Tim Leiweke, Oak View Groups CEO and the leader of the UBS Arena project. New York Islanders fans stop by the Heineken Terrace Bar at the UBS Arena in Elmont, NY on November 20, 2021. UBS Arena named Heineken USA its exclusive official beer and hard seltzer partner for the $1.1 billion venue scheduled to open at Long Island's Belmont Park as the New York Islanders . UBS Arena is being built to achieve Leadership in Energy and Environmental Design (LEED) standards for New Construction. "Their rich history and proud New York heritage makes Heineken the ideal foundational partner to complement UBS Arena's timeless and classic design and further enhance our guest experience," said Tim Leiweke, CEO of Oak View Group and leader of the arena project. Amstel Light or Heineken for $9.99 and 20 oz. Inspired by the rooftop terrace at the old Madison Square Garden II built in 1890, the Heineken Terrace Bar is something special. The Terrace one of four Heineken-branded bars will be a place for fans to gather for a Heinekenas the action unfolds. HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metropolitan area's most anticipated, cutting-edge live entertainment venue and new home . This is a BETA experience. "Together we look forward to welcoming home the New York Islanders and live entertainment audiences this fall to the last great arena built for this generation.". Complementing UBS Arena, Belmont Park's campus will comprise of 315,000 square feet of luxury retail and will include a 4-star boutique hotel. The goal of the partnership with Tyler Cameron, the first-fans giveaway and the sweepstakes is to drive awareness of the new UBS Arena and our partnership with the New York Islanders through engaging in-market activations, said Pattie Falch,director of partnerships and consumer experience for Heineken USA. If everything had gone according to plan, UBS Arena would probably never become a new establishment. The Verizon Lounge is a premium event space, great for corporate meetings, and other private upscale parties. Heineken Bar. DUMAC answers what managed network services are and why it is important to independent grocers. The world-class entertainment venue will feature today's advanced technology and premium amenities and is one of the few venues in the world designed for music and built for hockey. For more information about the construction of UBS Arena and its upcoming events, visit www.UBSArena.com. The arena, which will hold just over 17,000 for hockey, is part of a $1.5 billion redevelopment project privately funded by New York Arena Partners, a joint venture between stakeholders Sterling Equities, the previous owners of the New York Mets, the Scott Malkin Group which co-owns the Islanders and the Oak View Group, which helped secure the stadium naming rights last year. Belmont Hall is a casual sports restaurant that features menu items from Floral Parks beloved The Harrison restaurant. Site by Oniracom. UBS Arena. UBS deal will reportedly pay out $350 million over 20 years. "Their rich history and proud New York heritage makes Heineken the ideal foundational partner to complement UBS Arena's timeless and classic design and further enhance our guest experience," said Tim Leiweke, CEO of Oak View Group and leader of the arena project. Each space has a unique design in lighting, with each a different look and feel for every space. You may opt-out by. "Together we look forward to welcoming home the New York Islanders and live entertainment audiences this fall to the last great arena built for this generation.". UBS Arena is a $1.1 billion multipurpose arena under construction and development next to the Belmont Park racetrack. UBS Arena development aims to transform NY concert market, provide the Islanders with a palatial new home and create a year-round Long Island travel destination. Section: 107. Highlights include various new menu items - many with a nod to the Islanders and their 50th anniversary. The Official Site of the New York Islanders. UBS Arena is a $1.1 billion multipurpose arena under construction and development next to the Belmont Park racetrack. Notably, one of Heineken's branded spaces includes an outdoor terrace bar designed with the fan experience in mind. Heineken USA is now the exclusive beer and hard seltzer partner of the Islanders' new UBS Arena, and is designated as a founding partner of the venue. A selection of hand-crafted spaces is perfect for corporate events, meetings, conferences, private events, parties, and more. Bobby Nystrom and John Tonelli stop by the Heineken Terrace Bar at the UBS Arena in Elmont, NY on November 20, 2021. BELMONT PARK, N.Y., April 22, 2021 /PRNewswire/ -- HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metr. . In the lead up to opening night, Heineken USA partnered with The Bachelorette star Tyler Cameron to tap the inaugural keg on the HeinekenTerrace Bar, the open-air setting with views of historic Belmont Park. The Isles played their last game in Brooklyn in March 2020 as part of a time share arrangement with Nassau Coliseum, where the team is playing full-time this season while it awaits UBS, which was announced in December 2017. Heineken USA is now the exclusive beer and hard seltzer partner of the Islanders' new UBS Arena, and is designated as a founding partner of the venue. UBS Arena has so many unique features, and the Tailgate Bar . Through modern design inspiration, Heinekens branded bars will bring sports fans and concertgoers an unforgettable experience.. UBS Arena named Heineken USA its exclusive official beer and hard seltzer partner for the $1.1 billion venue scheduled to open at Long Islands Belmont Park as the New York Islanders new home when the NHLs 2021-2022 season starts in the fall, the companies announced Thursday. by Copyright 1999-2018 New York Islanders Hockey Club, L.P. and the National Hockey League. As part of the exclusive partnership with the team, Heinekenand the New York Islanders will codevelop programming that includes strategic branding and in-market fan activations. BELMONT PARK, N.Y., April 22, 2021 /PRNewswire/ --HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metropolitan area's most anticipated, cutting-edge live entertainment venue and new home to the New York Islanders Hockey Club. With an abundance of picnic benches, a mix of grassy and paved areas, and a large plaza LED display, the campus is excellent for community events, festivals, experiential brand activations, and more. But the arena was problematic to say the least for hockey, with obstructed view seats, a low seating capacity, an off-center scoreboard and an unsuitable way to make ice. As a founding partner of UBS Arena, exclusive beer of the four-time Stanley Cup champion New York Islanders and an official partner of the UBS Arena Concert Series, this is one of HEINEKEN USA's most exciting sports and entertainment partnerships to date. Holiday Deals: Save up to 35% on tickets to see Disney On Ice, Jurassic World, New York Islanders & more, Please check one of the following to submit your form, Online Form UBS Arena Event Inquiry Form, Online Form - UBS Arena Newsletter Signup Main Website. HEINEKEN USA also imports Amstel Light, Red Stripe, Tiger Beer, Strongbow Hard Apple Ciders, Birra Moretti, Bohemia and more. The UBS Club pulls inspiration from classic New York and is perfect for company holiday parties, cocktail mixers, and more. American Express Lounge. Rendering courtesy of UBS Arena. Heineken Terrace. The arena bowl configuration is highly flexible and can accommodate various event types and high-level scopes of production. HEINEKEN USA, the exclusive beer and hard seltzer partner of UBS Arena, New York's premier entertainment and sports venue, geared up for the New York Islanders' opening night on November 20th. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. It is a party fans flock outside to drink, smoke (not just cigarettes) and dance, as there is always a live DJ playing music. Get premium, high resolution news photos at Getty Images UBS Arena will open for the 2021-22 National Hockey League season this fall and host more than 150 sports and live entertainment events annually. The world-class entertainment venue will feature today's advanced technology and premium amenities and is one of the few venues in the world designed for music and built for hockey. Through modern design inspiration, Heineken's branded bars will bring sports fans and concertgoers an unforgettable experience," said Jonnie Cahill, HEINEKEN USA CMO. Withflexible use of furniture, thisclub can be used for cocktailparties, smaller galas, and events. The world-class entertainment venue will feature today's advanced technology . The full width of theclub overlooks the arena bowl. Network management is vital to the grocery industry particularly to independent grocers who tend to wear many hats throughout their day-to-day store operations and management. "As the first imported beer to arrive in New York once prohibition ended in 1933, we wanted to give fans that same exciting experience when they return to entertainment venues this fall.". The Acrisure Great Hall is inspired by Grand Central Station. April 22, 2021. Heineken USA will be the exclusive beer and hard seltzer partner of the UBS Arena, which is scheduled to open for the 2021-22 NHL season at a cost of $1.1bn (793.7m/912m). If you are interested in hosting in one of our spaces please fill out the form below. Check out some of our favorite photos from our Belmont Stakes celebration, which took place next door to the race at the UBS . Additionally, specially priced 16oz Amstel Light or Heineken for $9.99 and 20oz water for . As part of the partnership, there will be four Heineken branded bars throughout the arena, each uniquely designed to evoke a boutique hospitality experience. Through this partnership, HEINEKEN USA will be the exclusive marketer of the entire beer category at the arena, including alcohol-free beer, cider and hard seltzer. I'm a senior contributor covering the NBA, MLB, NFL, NHL, soccer, esports and more. Continuing beyond opening night, Heineken USA is offering an enter-to-win sweepstakes running through April 17,encouraging Islanders fans to purchase a Heinekenfor a monthly chance to win two tickets and a VIP experience, to catch the action at center ice at an Islanders game in the new arena. UBS Arena at Belmont Park is finishing construction and will be the team's new, state of the art home starting with the 2021-22 NHL season. Rendering courtesy of UBS Arena. Through modern design inspiration, Heineken's branded bars will bring sports fans and concert-goers an unforgettable experience," said Jonnie Cahill, HEINEKEN USA CMO. . Clubs and suites will have a timeless design inspired by classic, well known New York establishments and will offer premier views of the bowl. Additionally, specially priced 16 oz. One of the more recently unveiled features of UBS Arena is the Heineken Terrace, announced after the arena's new sponsorship deal with the beverage company. The world-class entertainment venue will feature today's advanced technology and premium amenities and is one of the few venues in the world designed for music and built for hockey. Perfect for panels, networking events, family gatherings and more. Section: 101. The lounge is in nestled in our event level corridor, tucked away from the rest of the arena for added privacy and exclusivity. UBS Arena concessions feature market-style outlets that offer a mix of hot, fresh prepared food selections complemented by a variety of ready to go meals and self-serve snack and beverage options. Opinions expressed by Forbes Contributors are their own. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American. The Islanders signed a 25-year lease to play in Brooklyn at Barclays Center to begin the 2015-2016 season, giving the franchise what it thought was a new, exciting, permanent home, keeping the team on Long Island as other cities saw the team ripe for relocation at its previous home at Nassau Coliseum in Uniondale. Rendering courtesy of UBS Arena, this October. Get premium, high resolution news photos at Getty Images When typing in this field, a list of search results will appear and be automatically updated as you type. White Plains, New York-based Heineken USA, the exclusive beerand hard seltzer partner of UBS Arena, geared up for the New York Islanders opening night on Nov. 20. 2022 UBS Arena | UBS Arena will offer the highest-end amenities and customer service, through VIP suites and clubs that merge boutique hospitality with live entertainment. UBS Arena named Heineken USA its exclusive official beer and hard seltzer partner for the $1.1 billion venue scheduled to open at Long Island's Belmont Park as the New York Islanders' new home when the NHL's 2021-2022 season starts in the fall, the companies announced Thursday. All Rights Reserved. Absolut Bar. Many of the menu items are nods to the Islanders, such as the Blue and Orange soft serve ice cream and the limited edition 50th Anniversary souvenir soda cup. HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metropolitan area's most anticipated, cutting-edge live entertainment venue and new home to the New York . Inquire Now. The space is located off the main concourse near the NE Main Entry and can serve as an excellent holding room in tandem with an event hosted in the Great Hall. The setup for the 22 units is a mix of chairs and stools. The space is accessible directly from the outside of the venue and boasts an enclosed picnic area. The open-air setting with views of historic Belmont Park will be a memorable place for fans to gather for a refreshing Heineken as the action unfolds. As part of the exclusive partnership with the team, Heineken and the New York Islanders will codevelop programming that includes strategic branding and in-market fan activations. UBS Arena is a $1.1 billion multipurpose arena under construction and development next to the Belmont Park racetrack. A look at UBS Arena being built from last October, with the future Islanders home slated to open [+] this October. The state of the art arena will deliver an unmatched live entertainment experience for artists, athletes and guests alike with clear sightlines and premier acoustics. The Heineken Terrace is a large outdoor partially-covered space just above the NE Main Entry. ", A rendering of the Heineken terrace bar inside UBS Arena. For more information about the construction of UBS Arena and its upcoming events, visit www.UBSArena.com. The arena and surrounding development are expected to create 10,000 construction jobs and 3,000 permanent jobs, generating approximately $25 billion in economic activity over the term of the lease. In-store POS and merchandise for the on- and off-premise sweepstakes include a tuck card, cooler decals, schedule banners, schedule posters, table tents, pennants, jumbotron pole toppers, LEDs, metal tackers, tap toppers, glassware, flags, stadium cups, jerseys, stanchions, beanies, hoodies and T-shirts. The open-air setting with views of historic Belmont Park will be a memorable place for fans to gather for a refreshing Heineken as the action unfolds. Get premium, high resolution news photos at Getty Images marketing and promotional emails from UBS Arena. The Islanders have had nine members inducted into the Hockey Hall of Fame and play in the National Hockey League's Eastern Conference. Heineken USA Partners With UBS Arena To Rally NY Islanders Fans, The goal of the partnership with Tyler Cameron, the first-fans giveaway and the sweepstakes is to drive awareness of the new UBS Arena and our partnership with the New York Islanders through engaging in-market activations, said Pattie Falch,director of partnerships and consumer experience for, FMI Voices Opposition To NLRBs Proposed Employer Rule, IHA Occasions Report Examines Consumers Purchasing Plans, NGA Files Comments Urging NLRB To Withdraw Employer Rule, Subscribe to our print and digital publications, BuzzBallz Receives Several Awards For Cocktail Products, JOH Names Four Executives To Company Positions, Tops Markets Announces Store Renovation In Canadaigua, NY, ECRS Surpasses 1,000 Retail Users On EDI Platform, Food Lion Feeds Donates 1M Meals For #GivingTuesday. The Acrisure Great Hall is accessible through the NE Main Entry and has direct access to Belmont Hall. Section: 111. . From 18 to 18,000 guests, UBS Arena and our world-class concessionaire Delaware North is ready to make your event or meeting perfect. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com. Alongside Camerons appearance, Heineken USA partnered with WBAB Radio to give Islanders fans a chance to be one of the first to enter the new UBS Arena on opening night. Tweet from @UBSArena: UBS Arena is proud to announce @HeinekenUSACorp and @Heineken_US as one of our founding partners. The terrace contains a large bar spanning the length of the space and relaxing outdoor patio style seating. While there is a good deal of confusion as to whether this stop will be ready when the Isles host their first game at UBS, an MTA spokesperson said via email that the first of two platforms at Elmont station is on track to be open for service in October. The Terrace - one of four Heineken-branded bars - will be a place for fans to gather for a Heineken as the action unfolds. The comprehensive sweepstakes is supported by social media assets driving awareness and consumer engagement. water . Bacardi . Donations are raised through the efforts of our players, management and employees, along with our fans and partners. UBS Arena will open for the 2021-22 National Hockey League season this fall and host more than 150 sports and live entertainment events annually. A rendering of the main garden bar inside UBS Arena, which will open as the New York Islanders' home [+] for the 2021-2022 season. One floor above on the suite level, the UBS Club, situated at the south end facing the stage, showcases the arena's loge box concept sold in two-seat and four-seat packages. Alongside Cameron's appearance, Heineken USA partnered with WBAB Radio to give Islanders fans a chance to be one of the first to enter the new UBS Arena on opening night. With an abundance of picnic benches, a mix of grassy and . Rendering courtesy of UBS Arena. Located next to Queens and Nassau County, and home to the New York Islanders, this $1.1 billion project was built with four key elements in mind: location, Islanders games and events, hospitality, and a space that creates memories. Ten winners scored a pair of tickets and received a private tour of the Islanders new home, an on-ice photo op and an exclusive pre-party on the HeinekenTerrace. From 18 to 18,000 guests, UBS Arena and our world-class concessionaire Delaware North is ready to make your event or meeting perfect. While there are no current plans to have other sports teams like the NBA G-Leagues Long Island Nets join the Islanders to open UBS Arena, its open to hosting other sporting events in the future along with its primary tenants of hockey and concerts. The club also has curtaining which can allow for the option of a view of the arena bowl. for the 2021-2022 season. . UBS Arena. The DIME Club is one of ourlargest clubs. Belmont Stakes Party at UBS Arena's Heineken Terrace. The UBS Arena campus has plenty of outdoor real estate for events & activations. Inspired by iconic New York landmarks, Heineken will bring a modern interpretation of classic East Coast architecture in each of its branded bars. Adjacent to the space is large lobbies perfect as overflow space or a cocktail hour prior to your event. He poured his heart out on "The Bachelorette," and now Tyler Cameron is spilling about UBS Arena's new partnership with Heineken! Located within the historic park, Flos Custom made over 100 custom fixtures of all sizes and scales for the premium areas (clubs, suites, entrances) and terrace of the new arena. By submitting the above, you agree to receive There will also be a variety of specially priced drinks available at locations throughout the venue, such as 16-ounce Amstel Light or Heineken for $9.99. Located at Belmont Park in Elmont, New York, the state of the art facility is projected to open for the 2021-22 National Hockey League season and will host more than 150 major events annually. In an effort to build a greener future and minimize environmental impact, UBS Arena intends on being 100% carbon neutral, utilizing renewable energy by 2024, which will make it the first arena to do so on the eastern seaboard. Through this partnership, HEINEKEN USA will be the exclusive marketer of the entire beer category at the arena, including alcohol-free beer, cider and hard seltzer. "It's an incredible opportunity to be a founding partner of this new state of the art arena. "Extra's" Cheslie Kryst caught up with the reality . Just as UBS Arena says its design is inspired by classic New York City landmarks like Ebbets Field, Grand Central station and the Park Avenue armory, Heineken said its three bars aside from the outdoor terrace will also be inspired by old NYC establishments along with iconic Heineken bars from around the world. As part of the partnership, there will be four Heineken branded bars throughout the arena, each uniquely designed to evoke a boutique hospitality experience. Alongside the Tyler Cameron appearance, HEINEKEN USA partnered with WBAB Radio to give Islanders fans a chance to be one of the first to enter the new UBS Arena on opening night. Leiweke thinks that if live music is successful enough, it's possible the view from the Heineken Terrace could someday include a 5,000-6,000-seat theater somewhere on the property. Developed in partnership with Oak View Group, the New York Islanders, and Sterling Project Development, UBS Arena is poised to be one of the area's and the nation's most prestigious and appealing venues for musical acts, events and performers of all genres, and will create a unique entertainment experience for artists and audiences alike. About the New York IslandersFounded in 1972, the New York Islanders Hockey Club is the proud winner of four Stanley Cup Championships and 19 consecutive playoff series victories. Photo 1 of 12. The terrace contains a large bar spanning the length of the space and relaxing outdoor patio style seating. Heineken Terrace Bar. The UBS Arena campus has plenty of outdoor real estate for events & activations. The venue is being constructed with a fan-first approach that leverages sophisticated engineering acoustics to amplify the audio experience, high-resolution LED displays and will include the largest scoreboard in New York. Section: 104, 109, 209, Terrace. The restaurant is great for birthday parties and low-key informal occasions. UBS Arena plans to host more than 150 live events per year when it opens, including at least 41 Islander home games. Through this agreement, of which terms were not disclosed, Heineken will be the exclusive beer, cider and hard seltzer marketer in the arena as well as the Islanders exclusive beer an an official partner of UBS Arenas concert series. Bobby Nystrom stops by the Heineken Terrace Bar at the UBS Arena in Elmont, NY on November 20, 2021. from 8 AM - 9 PM ET. Inspired by iconic New York landmarks, Heineken will bring a modern interpretation of classic east coast architecture in each of its branded bars. As a founding partner of UBS Arena, exclusive beer of the four-time Stanley Cup champion New York Islanders and an official partner of the UBS Arena Concert Series, this is one of HEINEKEN USA's most exciting sports and entertainment partnerships to date. Our largest space, the arena bowl is ideal for large corporate galas, commencements, conferences, product launches, film/television shoots, network upfronts, and more. "Together we look forward to welcoming home the New York Islanders and live entertainment audiences this fall to the last great arena built for this generation. Heineken USA will be the exclusive marketer of the entire beer category at the arena, including alcohol-free beer, cider and hard seltzer. A selection of hand-crafted spaces is perfect for corporate events, meetings, conferences, private events, parties, and more. The 23,547-square-foot club is open to the seating bowl. The terrace is located on the upper concourse. "As the first imported beer to arrive in New York once prohibition ended in 1933, we wanted to give fans that same exciting experience when they return to entertainment venues this fall.". Not only are we bringing Heinekento Islanders hockey fans through strategic branding, but we are bringing Heinekento fans in the form of engaging in-market activations that drive trial.. UBS Arena is a $1.1 billion multipurpose arena under construction and development next to the Belmont Park racetrack. The UBS Arena is the pride of Elmont, New York. HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new UBS Arena, the metropolitan area's most anticipated, cutting-edge live entertainment venue and new home to the New York Islanders Hockey Club. The agreement made the company the official beer and seltzer sponsor of the Islanders, and with this new deal came its own area. NewYorkIslanders.com is the official Web site of the New York Islanders Hockey Club, L.P. and NewYorkIslanders.com are trademarks of New York Islanders Hockey Club, L.P. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. Highlights include various new menu items - many with a nod to the Islanders and their 50th anniversary. As part of the exclusive partnership with the New York Islanders, Heineken will codevelop programming that includes strategic branding and in-market fan activations. pic.twitter.com/fiSTqSjsH1. Notably, one of Heineken's branded spaces includes an outdoor terrace bar designed with the fan experience in mind. The Heineken Terrace is a large outdoor partially-covered space just above the NE Main Entry. UBS Arena will open for the 2021-22 National Hockey League season this fall and host more than 150 sports and live entertainment events annually. As part of the partnership, Heineken and the Islanders will co-develop programming including strategic branding and fan activations within the NYC market. 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